Team: Commercial | Location: Göteborg | Employment Type: Full-time
Are you passionate about cutting-edge technology and ready to shape a global brand narrative? Airpelago is a pioneering company revolutionizing power line inspections using autonomous drones. Powered by our proprietary software for end-to-end asset inspections, we are the market leader in the Nordics and now expanding internationally to contribute to the reliable delivery of electrical power to our society.
**Role Description**
We have an incredible story to tell, and a powerful vision to share. We believe in a world where drones do good and help people perform challenging tasks. We want to provide utilities with a more effective, greener, and safer way to monitor their infrastructure. By providing a monitoring service of the electrical grid with superior detection, zero carbon emissions, and a safer workplace, we contribute to the reliable delivery of electrical power to our society.
We are looking for our first dedicated marketing hire. As our Marketing Manager, your primary objective is to enable growth by taking end-to-end ownership of the Airpelago brand identity and marketing operations. Your mission is to establish Airpelago as the absolute Thought Leader and preferred partner in the autonomous drone space. You will bridge the gap between creative storytelling and commercial growth, architecting our inbound marketing and lead engine, building a structured, scalable B2B marketing function from the ground up.
Take complete ownership, and translate complex technical innovation into a compelling global brand strategy. You won't just follow an existing playbook; you will write it.
**Responsibilities**
- Brand & Positioning: Scale our B2B brand identity and global messaging architecture
- Global Thought Leadership: Plan and execute high-impact content initiatives and events; including webinars, whitepapers, and case studies, to establish our technical authority in the market and create awareness in targeted markets
- Marketing Automation & Lead Generation: Optimize our marketing stack, workflows, and lead-scoring models to build a highly efficient, predictable sales pipelines and leads generation
- Campaign Operations: Lead the global marketing calendar and campaign delivery, utilizing modern project management tools to keep operations structured and measurable
- Web & CRO Ownership: Optimize our website and digital touchpoints for SEO and conversion, ensuring our digital presence reflects our premium enterprise positioning
- International Sales Enablement: Equip global commercial teams with high-quality pitch decks, collateral, and product marketing materials
**Personal Traits**
- Organized & Articulate: Organized and able to communicate ideas with clarity across teams
- Results-Driven: Focused on high-quality outcomes that drive business growth
- Strategic Thinker: Aligns marketing initiatives with overarching company goals
- Resourceful: Adept at executing high-ROI campaigns on a lean budget
- Unconventional Thinker: Brings unique, non-traditional perspectives to marketing plan and initiatives
**Competences & Qualifications**
- A University degree in Marketing, Communications, Business, or a related field
- A proven track record of building and managing marketing operations from scratch, that demonstrates your strategic and tactical capabilities
- Language Proficiency: Completely fluent in both English and Swedish. Skills in German, French, or Spanish are advantageous.
**What We Offer**
- Ground-up ownership: Complete autonomy to build a marketing function exactly the way your experience dictates, without legacy systems holding you back.
- A pathway to CMO: The opportunity to establish yourself as a core leader in the company and scale into an executive role as the organization expands.
- A high-autonomy culture: A flat hierarchy with fast decision-making, where your expertise is genuinely trusted and respected.
- Competitive salary, comprehensive benefits package, and clear career growth within a purpose-driven company contributing to a sustainable future.
