**This position requires relocation to Dubai**

**Role Overview**

We are seeking a
**Head of Brand Marketing**
to define and lead the brand vision for a fast-growing, global performance and lifestyle
**apparel brand**
. This role owns how the brand is positioned, experienced, and culturally relevant across international markets.

You will shape brand strategy, campaigns, social presence, community, and partnerships—ensuring the brand builds a deep emotional connection while scaling consistently across regions.

**Key Responsibilities**

**Brand Strategy & Expansion**

- Own and evolve global brand positioning with room for local cultural relevance.
- Build long-term brand equity and ensure a premium, aspirational perception.
- Define brand voice, identity, and creative standards across markets.

**Campaigns & Creative Direction**

- Lead integrated brand campaigns that drive awareness, affinity, and loyalty.
- Set the creative bar and storytelling direction across all brand initiatives.
- Translate cultural insight and business goals into high-impact creative briefs.

**Social & Content**

- Define a social-first, platform-native content strategy.
- Build content systems that drive engagement, relevance, and organic growth.
- Use data and insight to refine storytelling and formats continuously.

**Community, Events & Partnerships**

- Build a strong brand community that feels like a movement.
- Lead events, experiences, and cultural activations.
- Own influencer and partnership strategy across key markets.

**Brand Investment & Measurement**

- Own brand marketing budgets and optimize long-term impact.
- Track brand health, campaign effectiveness, and cultural relevance.

**About You**

- 10+ years of experience in brand marketing or brand leadership roles.
- Background in fashion, performance, lifestyle, or culture-led consumer brands.
- Proven experience scaling brands across multiple international markets.
- Deep cultural and social media fluency (Instagram, TikTok, YouTube).
- Strong creative judgment, taste, and ownership mentality.
- Community-first mindset with a focus on loyalty and emotional connection