At Yazen Health, we revolutionize obesity treatment. As the largest digital obesity clinic in Sweden and one of the fastest-growing companies in Europe, we're at the forefront of the obesity drug revolution, expanding our impact across the continent. We are passionate about improving the lives of our patients through caregivers, data-driven insights, and innovative technology.


****Purpose of the Role****
The purpose of this role is to expertly transform user insights, market data, trends, observations, and competitive analysis into concrete ideas across both marketing and product development. These ideas should, in turn, drive faster growth and higher customer satisfaction. By combining analytical capability with creativity, the role drives the development of concepts, experiences, and messaging that create both business and user value.


The role operates hands-on as part of the marketing team, ensuring that insights do not remain at the recommendation stage but are translated into implemented solutions.


****Key Responsibilities****
**Strategic Analysis and Insight Work**

- Analyze quantitative data to identify patterns, opportunities, and risks
- Conduct competitive and market analyses
- Drive user and behavioral research
- Formulate and analyze hypotheses
- Connect insights to business and product objectives

**Market Intelligence and Brand Insight**

- Conduct ongoing market and trend monitoring within marketing, culture, technology, and behavior
- Track competitor positioning and activity over time
- Own brand tracking and interpret brand development
- Measure and analyze campaign results and communication effectiveness
- Translate learnings into recommendations and new creative directions
- Create presentations to share insights with teams, management, and the board

**Creative Development**

- Collaborate with creatives to develop campaign and communication concepts
- Develop foundations for storytelling and creative directions
- Write or contribute to creative briefs
- Actively participate in ideation and production processes
- Provide external agencies with insights and strategic input

**Product and Experience Development**

- Contribute to concept development for product features and UX
- Sketch, prototype, or otherwise help concretize solutions
- Participate in design and development sprints

**Experimentation and Performance Measurement**

- Continuously measure, evaluate, and refine Yazen’s marketing efforts
- Initiate and design tests
- Ensure learning and knowledge transfer within the marketing department and across other departments

****Key Competencies****
**Analytical Skills**

- Strong numerical literacy and data interpretation skills
- Ability to identify deep correlations and behavioral patterns
- Experience in brand and campaign measurement
- Hypothesis-driven approach to work

**Creative and Linguistic Skills**

- Storytelling and concept development
- Excellent ability to translate insights into ideas
- Creative thinking across both product and communication

**Media and Marketing**

- Seamlessly switch between analysis and creation
- Combine logic and intuition
- Communicate insights in an inspiring way that drives action
- Strong knowledge of media channels and digital marketing, including platforms such as Meta and Google

****Success Metrics****
**Success is measured through:**

- Implemented concepts and marketing improvements
- Impact on user behavior and business goals
- Brand development over time
- Campaign performance and learning outcomes
- The organization’s use of your insights in business decisions

More concretely: Your work should lead to more people perceiving Yazen’s marketing as relevant, resulting in higher CTR, more direct traffic, and ultimately more patients.


**About Yazen**
Yazen was founded in 2021 and is a Swedish digital healthcare provider registered with the Swedish Health and Social Care Inspectorate (IVO), with patients and operations across Europe. Our goal is to help people overcome overweight and obesity through a modern, evidence-based approach that combines medical treatment with digital technology and personalised support.


Our mission relies on a strong, cross-functional team. At Yazen, we’re not only home to doctors, dietitians, psychologists and physiotherapists, we also work with experts in areas such as technology, data analysis, design, product development, marketing and communications.


We’re expanding fast across Europe and was recently ranked #2 fastest-growing company in Europe by Sifted’s 2025 Startup Europe Leaderboard — and the #1 in the Nordics and Benelux with a revenue growth of nearly 80x in just two years. And also been awarded the “best weight loss treatment of the year in Europe 2025” by the international journal Healthcare Business review.


Join the mission to transform healthcare with Yazen health.