Eleven of Finland's 21 wellbeing services counties use Sotender to fill open healthcare shifts with their own staff and external temp nurses instead of agency workers. We have signed our first Swedish customer and are now looking for the person who builds the Swedish market from here.
**Koivu and Sotender**
Koivu Solutions is a Finnish software company with long experience in product development and high maturity in AI. Sotender lets a care organization publish open shifts and reach the right workers directly, faster and, in documented cases, at significantly lower cost than agency staffing. More than 40,000 employees use the platform across some twenty client organizations in Finland. Eleven of the country's 21 wellbeing services counties are customers, and the deepest deployment covers more than 7,000 employees.
The same product also sells to Finnish municipalities for schools and pre-schools, and to private employers in manufacturing and shipping. The underlying problem is similar everywhere: shift work, qualified roles, and shifts that have to be filled today.
Beyond short-notice shift filling, Sotender has grown into a solution for managing temporary and flexible workforce needs. The broader solution covers areas such as internal float-pool management, planning of longer-term staffing needs, vacation planning, reporting, automation and integrations with existing HR, roster scheduling and workforce-management systems.
Koivu is part of PubliX Group, a Nordic software group focused on the public sector. Three of its companies are Swedish: Tidvis, digiPlant and Embrace Safety.
**The role**
You establish Koivu and Sotender in the Swedish market. There is a product in production, a team in Finland and a group behind you. You build the rest.
You help decide which segments we go after first and in what order: regions, municipalities, private care providers, or the sectors outside healthcare where we already have paying customers. You build the pipeline yourself through the first year and run direct sales and public procurement processes all the way to a signed contract. You set Swedish pricing together with product management in Finland.
The first two or three Swedish customers will decide how fast the rest goes, so they should be chosen with the next customer in mind.
If we deliver on the plan, you will have the opportunity to build a Swedish sales team in the years ahead.
**Sweden is not Finland**
The Swedish market has 21 regions and 290 municipalities instead of 21 wellbeing services counties and procurement works differently. The staffing problem is the same, the cost of agency staffing is just as politically relevant, and Sotender already has a proven track record in Finnish public healthcare. If you want a finished market with finished sales material, this is the wrong role.
**Who we are looking for**
You have sold software or technology services to the Swedish public sector, and you have done it in health and social care. That is the hard requirement. You know how LOU works in practice, who owns the budget in a region, and why a successful pilot can still die in a procurement.
Beyond that:
- You have built a pipeline from zero
- You are comfortable being the only person in the country for a while, with support but without a finished structure
- You already have a relevant network in Swedish healthcare and the public sector and know which doors to open first
- You are fluent in Swedish and English. Both are required. English is the working language with Finland; Swedish is the language of the market.
- You use AI effectively in your own work and can give concrete examples of where it makes you better or faster. We will ask how.
**What we offer**
A mandate that is unusually broad for a sales role. You write the Swedish go-to-market plan and you execute it, with a short path to a decision.
You do not do it alone. The Finnish team gives you the product, delivery capability and documented customer references to lean on. PubliX Group contributes office, AI, colleagues in Sweden, security and compliance. The Swedish sister companies already hold municipal relationships you can use.
Compensation is a fixed salary plus a variable component tied to new sales.
**Location**
Stockholm or Örebro, your choice. In Stockholm you share an office with PubliX Group's head office in the city centre, in Örebro with our sister company digiPlant. Expect regular travel to Finland and to customers across Sweden.