Borås combines all the wealth of choice of a big city with the convenience of a small town.

As the second largest municipality in western Sweden, Borås offers a rich choice of public services, trade and commerce, cultural events, recreation and education, as well as a highly specialized labour market. Proximity to both Gothenburg and Landvetter International Airport is a major asset.

No less than 1.5 million people live within a 100-kilometre radius of the city, itself a centre for the 220 000 inhabitants of the Sjuhärad area. 100 000 of them live in the municipality.